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Black Cat Boards – reaching new markets with Prime Penguin

Black Cat Boards chose Prime penguin to maximize growth and streamline their logistics.

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SUP stands for Standup Paddleboarding and its current form originated in Waikiki, Hawaii in 1940. Black Cat Boards have grown a loyal fanbase with their high-quality products and attention to detail. They work with continuous product development and invest heavily in producing the best products on the market. They are now experiencing tremendous growth and their products sell out fast.

The previous logistics system was not equipped to handle the pressure of their increasing demand. Black Cat Boards were struggling to keep up with the orders, and it was affecting their customer care and overall performance. There was an urgent need for a fully automated fulfillment solution that could help them streamline the logistics and lower logistic costs.


Black cat board contacted Prime Penguin to get a fully automated fulfillment solution and lower their logistic costs. Their direct-to-consumer (D2C) sales are generated through their own webshop and not via an off-the-shelf e-commerce platform. Prime Penguin has therefore assisted in building a customized integration and connected them to a trusted third-party-logistic (3PL) provider.

Their entire logistics now run smoothly and they have full technical support going forward, and as the company grows, Black Cat will have a technological solution that can meet future demand. 


“Our previous logistics operations couldn’t hold the pressure of demand. We are very happy to finally have a solution in place that allows us to devote our time to product and customers.” – Jonas Palm, CEO, co-founder”


Since partnering with Prime Penguin, the logistics have been optimized, and Black Cat Boards are now able to devote their time to the products and customers. Direct-to-consumer (D2C) sales generated through webshops are running smoothly, and logistic costs have been reduced. Black Cat Boards are now confident in expanding sales channels and meeting future demand.


“We’ve had a lot of interest from Spain and southern Europe. When we start to increase our order volumes outside of our home market we feel very comfortable with our solution with Prime Penguin.”– Jonas Palm, CEO, co-founder

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