Automated order routing

Prime Penguin’s automated order routing, equipped with advanced filter expressions, is designed to revolutionize your logistics operations.

This innovative tool seamlessly matches order information to multiple locations, ensuring that each order is processed through the most optimal route.

Would you like to see it in action?

Get started

Write your own rules

Prime Penguin utilizes a straightforward expression language to efficiently route orders across regions. This powerful tool allows you to write clear, yet impactful statements, guiding how Prime Penguin operates.

Get ready to customize and optimize your order routing process, ensuring efficient and accurate fulfillment tailored to your specific business needs.

And hey, you don’t need to write the code yourself. Utilize our dropdown function and let Prime Penguin do it for you.

Read more

The benfits with automated order routing

Flexible fulfillment

Smart order routing allows you to maintain control over your fulfillment strategy. Set order rules tailored to your business needs, such as prioritizing locations closer to customers, keeping shipments within the destination country, or minimizing split fulfillments.

Easier to scale

Automating the fulfillment process across multiple locations streamlines operations, reducing the need for manual intervention. As your business expands, you can fulfill orders more swiftly and efficiently, accommodating growth with ease.

No cost for development

With Prime Penguin’s automated order routing feature included in your subscription, there’s no need for additional development costs. This built-in functionality is designed to be customized to your specific needs, providing a seamless integration into your existing operations.

Reduced shipping costs

Implement order routing rules to fulfill and ship orders from the nearest warehouse to the customer. This proximity reduces shipping costs, enabling you to pass on the savings to your customers, making your offerings more competitive.

Enhanced customer loyalty

By offering quicker delivery and lower shipping costs, you can boost customer satisfaction and loyalty. Happy customers are more likely to return, driving repeat business and generating positive word-of-mouth referrals.

Faster deliveries

Routing products from the closest fulfillment location to the customer significantly cuts down on transit times. Faster delivery enhances customer satisfaction, contributing to a superior shopping experience.

How it works

Watch and learn how our automation strongly benefits eCommerce or enterprise companies with a complex supply chain structure to make sure every order ends up in the right place, every time.

Would you like to integrate your tech stack to Prime Penguin? Visit our marketplace of plug & play integrations!


Book a free demo

We are already excited to show you the future of logistics!

Max Ericsson

Technical Account Manager