How Flix optimized global distribution with Prime Penguin’s integration platform
Flix, a global leader in travel technology with brands like FlixBus, FlixTrain, and Greyhound, operates across 40+ countries. As they expanded into new markets such as South America and Asia, they needed an efficient way to manage and distribute internal products globally.
Initially, Flix reached out to Prime Penguin for third-party logistics support, but the partnership quickly grew. Prime Penguin offered a tailored, integrated solution that streamlined Flix’s logistics operations, reduced costs, and aligned with their sustainability goals. This case study highlights how Prime Penguin’s platform helped Flix achieve a flexible, efficient, and scalable supply chain for continued growth.
In this article:
Background:
Flix’s global expansion and need for scalable logistics
Flix, a global leader in travel technology, has been offering sustainable and affordable travel solutions since its inception in 2013. Through its brands—FlixBus, FlixTrain, Greyhound, and Kâmil Koç—Flix has provided transportation to over 400 million travelers across more than 40 countries on four continents. As it continued its rapid expansion into new markets, including South America and Asia, Flix needed an efficient and scalable solution to manage the distribution of internal products to its numerous global locations.
Initially, Flix reached out to Prime Penguin to handle its third-party logistics (3PL) needs. However, during the early discussions, it became clear that Prime Penguin could provide a more robust solution that would not only address Flix’s logistics needs but also significantly cut costs and boost operational efficiency.

Solution:
Prime Penguin developed a comprehensive logistics strategy for Flix, focused on improving the company’s internal supply chain management. The partnership began with a thorough review of Flix’s logistics challenges, followed by a strategic plan that included managing project development, establishing new system integrations, and continuously supporting the expansion of Flix’s operations. Prime Penguin worked closely with Flix to ensure a seamless setup, testing, and maintenance of new integrations between internal systems and the Prime Penguin platform. As part of this process, Prime Penguin added the necessary features and functionalities tailored specifically to meet Flix’s evolving needs.
How Prime Penguin transformed Flix’s supply chain
Moreover, Prime Penguin facilitated custom integrations with Flix’s order desks and Warehouse Management System (WMS), creating a streamlined data exchange that enhanced operational transparency and coordination. As Flix continues to expand, Prime Penguin has been actively involved in sourcing and adding warehouses in strategic locations to minimize delivery times and transportation costs. This holistic approach ensured that Flix’s logistics were not only streamlined but also future-proofed for the company’s ongoing growth.
By centralizing all logistics processes into the Prime Penguin platform, businesses are able to swiftly adapt to changes without disrupting their operations. Whether Flix needs to switch between Warehouse Management Systems (WMS), connect new order desks, or integrate a newly sourced third-party logistics provider (3PL), the Prime Penguin platform ensures that these transitions are smooth and efficient.
“After a long journey to find a fitting partner to improve the logistics for our internal customers we found Prime Penguin. From the very beginning we felt like being in the right hands with our Swedish collaborators.
Not only offers Prime Penguin a warehouse management system but connects all the loose ends between our eShop and Logistics partners in one system, giving us the opportunity to keep the overview and control of stock, orders and costs, but it also has already lots of existing integrations with functions and expert partners we are free to use and benefit from.
Another big advantage is the sourcing service Prime Penguin offers. Having a logistics expert on our side to search for new local warehouses which also support even our small number of orders is very beneficial for us.”
– Hardy Schneider, Senior Strategic Project Manager at Flix
Result:
The partnership between Flix and Prime Penguin has delivered impressive results, transforming Flix’s internal logistics. One fully operational warehouse is already up and running, with additional facilities and integrations continuously being added as the company grows. Orders are processed efficiently across all locations, fully integrated with Prime Penguin’s platform, which manages and tracks orders in real time.
Prime Penguin’s role goes beyond warehousing and distribution; they serve as a technical support partner, assisting with system migrations, integrations, and continuous optimization of operations. This has enabled Flix to achieve faster and more cost-effective shipping for internal products, while significantly reducing their reliance on external developers or fragmented service providers.
Boosting efficiency and cost savings with Prime Penguin
Additionally, Flix is making great strides toward its sustainability goals by strategically storing products closer to its key locations, thereby cutting down on transportation-related emissions. Prime Penguin’s comprehensive logistics solution has not only improved cost efficiency but also positioned Flix to meet the demands of its rapid global expansion, with a solid logistics foundation in place. With Prime Penguin, Flix can ensure that orders flow effortlessly between all systems, regardless of the technologies or providers involved. This not only improves operational efficiency but also enables Flix to quickly scale and adjust its logistics network as the company continues to expand globally, all while maintaining full visibility and control over its supply chain.
“During the last months Prime Penguin has shown to be a reliable and trustworthy partner, providing advice, and sharing an honest opinion focused on the interests of Flix, even if a potential 3PL integration would have been more beneficial for Prime Penguin. We appreciate the open communication and well-founded guidance Flix receives from different teams and are looking forward taking the next steps together with Prime Penguin.”
– Hardy Schneider, Senior Strategic Project Manager at Flix
In summary, with Prime Penguin’s expertise and support, Flix is now fully equipped to scale its operations globally, while maintaining cost efficiency, operational agility, and a strong focus on sustainability.