Logistics in the beauty industry

What to consider before entering new markets

Things to consider when selling beauty

Many beauty products are fragile and require special handling during shipping and storage. Products such as glass bottles, mirrors, and makeup palettes can be easily damaged during transport and must be packaged and stored carefully to prevent breakage.

Certain beauty products, such as creams, lotions, and perfumes, may require temperature-controlled storage and transportation to maintain their quality and effectiveness. Brands must work with logistics providers that can provide temperature-controlled storage and transportation to ensure that their products remain in optimal condition.

Shipping costs can be a significant challenge for beauty brands, especially when shipping products internationally. Brands must negotiate shipping rates and consider alternative shipping methods, such as air freight and ocean freight, to reduce costs.

Beauty brands must manage their inventory effectively, especially when they are expanding to new markets. This includes ensuring that they have enough inventory to meet demand, managing the transportation and storage of their products, and coordinating with suppliers and logistics providers.

Unlock the growth potential with Prime Penguin

Our company takes pride in leading the way in helping beauty brands rapidly grow their business globally. Our team is armed with a wealth of knowledge and expertise in the beauty industry and we always strive to find new and innovative ways to expand our clients’ reach.

We have a track record of success in not only the Nordic market but also in testing new markets in countries like Germany, UK, US, Mexico, and Australia. We attribute our success to our client-focused approach and our unwavering commitment to exceeding our clients’ expectations.

To learn more about how we have helped beauty brands grow their business, please take a look at our client case studies.

Client cases

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We are already excited to show you the future of logistics!

Max Ericsson

Technical Account Manager