Unlocking the fitness industry: 

Key considerations for new entrants

International expansion challenges for fitness brands

Expanding your brand to new markets can be challenging, and here are some of the tasks many brands struggle with.

eCommerce platform

Choosing a suitable eCommerce platform that is popular and user-friendly in the new market or adapting their existing platform to suit local preferences. Many outgrow their sales platform as they grow, which is why partnering with an integration platform like Prime Penguin can reduce costs around integrating and implementing a new sales channel.

Shipping and delivery

Assessing the cost and speed of shipping, as well as local regulations and customs requirements, and ensuring that their products are packaged appropriately for the journey. 3PL providers can offer multiple shipping options and have experience managing international shipments, making it easier for brands to deliver their products to customers in new markets.

Local partnerships

Forming partnerships with local logistics and fulfillment companies to navigate local markets and address logistical challenges, such as shipping and customs regulations. By leveraging the local expertise of Prime Penguin and 3PL providers with established partnerships in new markets, brands can establish a local presence and optimize their logistics operations.

Recognize yourself?

Take your fitness brand to new heights

Grow your fitness brand with confidence using our integrated logistics and eCommerce platform. Our platform provides powerful tools and analytics for managing your inventory, shipping, and customer support, so you can make data-driven decisions to drive growth and success. Our platform also provides local partnerships and support to help you navigate the unique logistics and regulations of different markets.

With our scalable and flexible platform, you can easily adapt to the needs of new markets and expand your brand to reach new customers around the world. Contact us today to learn more about how we can help you succeed in new markets.

Some of our client cases

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Max Ericsson

Technical Account Manager