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How Vapehuset reached multi-store success with Prime Penguin

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Vapehuset is a premier provider of vape and nicotine products in Sweden and has been a leading actor in the Swedish market since 2018, catering to both direct-to-consumer (D2C) and business-to-business (B2B) markets. Vapehuset have been offering a wide variety of tobacco free products brands, including their own brand Panther which they launched in Q4 of 2018. 

In 2022, as part of their strategic growth plan, Vapehuset sought to enhance their logistics infrastructure to support their expanding operations. They needed a warehouse in Sweden and were looking for a scalable, reliable partner to aid their growth, particularly as they planned to add more stores to their portfolio.

Vapehuset evaluated quotes from three third-party logistics (3PL) providers already serving clients in their industry. After careful consideration, they chose to partner with PostPac, a long-standing and trusted partner of Prime Penguin. This decision was made within one month, reflecting the efficiency and trustworthiness of Prime Penguin’s network.

To streamline their operations, Vapehuset utilized WooCommerce as their eCommerce platform. The integration with PostPac and Ongoing, facilitated by Prime Penguin’s plug-and-play platform, was seamless, allowing orders to start flowing smoothly within two months and marking the beginning of our successful partnership.


Prime Penguin provided a comprehensive solution that enabled Vapehuset to integrate WooCommerce with Ongoing seamlessly. This integration laid the technical foundation for Vapehuset to add or remove sales platforms effortlessly as their business grew. Six months into the partnership, Vapehuset was ready to expand further by adding another shop to their range of storefronts. Thanks to the pre-integration with Prime Penguin and PostPac, this process was completed in less than a day.

Additionally, Prime Penguin’s model includes the cost of adding new shops in the monthly subscription, eliminating any extra development costs. This feature provided Vapehuset with a cost-effective and flexible solution for their logistics needs.


With the robust infrastructure provided by Prime Penguin, Vapehuset now operates multiple stores with automated flows for both D2C and B2B transactions through a single, streamlined connection. This setup allows them to independently add or remove stores from their lineup without incurring additional development costs or time delays. As Vapehuset continues to grow, they benefit from ongoing support and maintenance of all integrations, ensuring smooth operations. Furthermore, they have the flexibility to add new warehouses within Prime Penguin’s extensive network as needed, allowing their logistics infrastructure to scale seamlessly with their expanding business.

The partnership with Prime Penguin has significantly enhanced Vapehuset’s operational efficiency and scalability, enabling them to confidently pursue their growth objectives in the competitive vape and nicotine product market. By leveraging Prime Penguin’s expertise and integrated solutions, Vapehuset can focus on expanding their market presence and delivering exceptional value to their customers. 

“Prime penguin offers a reliable service that never fails to deliver top quality customer service. We are very satisfied and use them for all our eCommerce sites.”

– Daniel Sisay, COO & Co-Founder of Vapehuset

Read more about Vapehuset