TWOTWO | Gearing up in style for Padel

TWOTWO | Gearing up in style for Padel

The newly started padel brand TWOTWO has partnered with Prime Penguin to set up its supply chain. TWOTWO  is a direct-to-consumer (D2C)  sports brand that wants to revolutionize the Padel industry.  Sweden and Europe have experienced a padel fever in recent years. The racquet sport is typically played in doubles in an enclosed court with walls where the ball can…

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Black Cat Boards | Surfing the new wave

Black Cat Boards | Surfing the new wave

  Business is booming for the Swedish SUP manufacturer Black Cat Boards. Prime Penguin has helped them to get on top of their lagging logistics and ready to meet the high demand.  SUP stands for Standup Paddleboarding and its current form originated in Waikiki, Hawaii in 1940. The sport has become widely popular lately for its inclusiveness and as a…

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Powerwoman | From in-house to global logistics

Powerwoman | From in-house to global logistics

Powerwoman is a force to be reckoned with. What started as a mission to create stylish sportswear for women that didn’t compromise with performance, is now a movement.  They kick-started this year by outsourcing their entire warehouse to one of Prime Penguin’s 3PL partners in Sweden. Going from managing their logistics in-house to a scalable fulfillment operation.  Through better routines…

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