SINGLES’ DAY | Maximize Your E-Commerce Business with Effortless Logistics

Get your e-commerce business ready to make the most out of the world’s biggest online shopping event by learning and implementing some powerful logistical strategies. Whether or not Singles’ Day is an ideal sales opportunity for you, we believe that improving upon the logistical procedures of your business is beneficial for any and all e-commerce companies.


What is Singles’ Day?

Seeing its 13th iteration in 2021, Singles’ Day originated in China as far back as in the ’90s. Originally thought of as an ‘antidote to Valentine’s Day’ among Chinese students, the date of November 11th was chosen because of its twin digits to represent ‘single sticks’ – a Chinese expression used to describe bachelors. What started out as a day for lonesome students to indulge in a bit of self-care successively ballooned into an e-commerce bonanza that has since taken massive hold on the Chinese market. When e-commerce giant Alibaba claimed the day as a Black Friday-esque sales event, international markets started viewing the 24-hour-long festival as a valuable opportunity for increased trade – and, possibly, an improved commercial relationship with the world’s most populous haven for economic barter.


So, what distinguishes Singles’ Day from other, Westernized sales events such as Black Friday and Cyber Monday? In theory, not much; similar to its (timewise) neighboring commercial giant Black Friday, Singles’ Day features substantial discounts, a public consumer craze, and highly effective – and, according to some, aggressive – marketing tactics. Yet, the impact of Singles’ Day is close to immeasurable. In 2020 alone, despite the raging pandemic, Chinese commercial goliaths Alibaba and reported a whopping $ 115 billion in transactions, which surpasses the combined sales of Black Friday and Cyber Monday.


It is difficult to pinpoint exactly what makes Singles’ Day such a booming monetary success. Still, as more and more international brands are trying their luck at joining in on the festivities, it might be of interest to make Singles’ Day part of your e-commercial business calendar going forward.


Conquer Singles’ Day with Our Prime Strategies

Below, you’ll find a compilation of some – according to us – crucial key points for running a successful e-commerce business during a global sales event. Make sure to implement and perfect these 3 strategies, and we’re confident that Singles’ Day – and all other days of the commercial year – will run as smoothly as possible.


Automate Your E-Store with the Right Integration

This might seem like a no-brainer to some business owners, but business automation is one of, if not the most important commercial improvement ‘that can fundamentally change how your organization operates’. If you do it right, you’ll save yourself both time and money while ensuring the best possible experience for your customers, developing your business into a powerhouse of efficiency and economic gain. E-commerce is no exception to this rule – quite the opposite. By integrating your store with software that ‘convert[s] tasks, processes, [and] campaigns’ to automated and intelligently executed processes, you will take your business to a whole new level of productivity and profitability. Shopify, Wix, and WooCommerce – to name a few – are companies that offer automation services for your e-store.


Stay Mobile and Available on All Devices

While many buyers still choose to do most of their online shopping from their computer, studies show that as of 2021, more than half of all the world’s e-shopping occurs from mobile devices. For this reason, if you’re planning on running a successful e-commerce business, it is crucial to make sure that your digital platform is primed for mobile viewing and caters to mobile-bound consumers. This way, you guarantee that all potential customers are awarded equal opportunities to consume your product, ensuring maximized outreach and ROI. Make sure from the start that your website and choice of integration are both programmed to intuitively adapt to any mobile devices that might be accessing your store.


3PL for Hassle-Free Logistics

It is neither cost-effective nor logistically manageable to handle your entire business’s logistical process in-house – especially during rapid expansion, or a global sales event such as Singles’ Day. The best option for any e-commerce business with a mounting level of logistical proceedings is to partner up with a third-party logistics provider, commonly known as a 3PL. A 3PL is an external logistical expert that will help companies manage all logistics surrounding the supply chain and fulfillment process or their e-commerce business. Through them, your business can access a wide range of warehouses globally without having to be in direct charge of their maintenance. Besides helping you with the fulfillment process, a 3PL can relieve you from the hassle of retail distribution and returns, resulting in a truly effortless supply chain that is expertly handled by trusted professionals. While acquiring a 3PL might be a relatively easy feat compared to the nuisance of managing your supply chain internally, choosing the right one for your business isn’t always as straightforward. However, with proper guidance and a thorough understanding of the many benefits of involving a 3PL in your business, you’ll soon be able to navigate the jungle of logistics and find a solution that works for you.


How Can Prime Penguin Help Your E-Store?

So, how does Prime Penguin fit into the struggles of running an e-store during Singles’ Day or any other high-pressure commercial event that affects your business? The answer is simple: Prime Penguin provides e-commerce businesses with a cost-efficient and effortless solution to connect their e-stores with warehouses and marketplaces worldwide. We help you procure, outsource, and control all your logistical proceedings in a digital and cloud-based interface. By leveraging a network of pre-integrated logistics partners and market-leading integration technology, with headliners such as Shopify and WooCommerce as part of our system, the Prime Penguin Platform makes sure that your commercial data is flowing between the sales channels and the warehouse management system (WMS).


Are you looking to expand your e-commerce business with external 3PL suppliers? Do you want to ensure that your e-store is primed for global sales events and brand growth with the right integrations? Prime Penguin helps you locate and connect with trusted experts in the industry, streamlining your fulfillment process from start to finish. Read more about our unique technology and contact us at for a free consultation!


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