The strive for advancing e-commerce logistic solutions is certainly not an uncommon reality regarding online business operations. With 12 to 24 million e-commerce sites across the globe, to succeed in the ever-evolving, competitive, and demanding market means you have to optimize every aspect of your business, especially the fulfillment processes.
Now, let’s say that you have done your due diligence, nailed down your e-commerce logistics, and are finally starting to gain traction for scalability. As celebratory as that is, you have to keep in mind that the elevating brand exposure and reputability becomes a catalyst for e-commerce logistic challenges to surface. It is not to say that your efforts to date were not quality-driven, but it means that you need to manifest and adopt growth worthy e-commerce logistic solutions simultaneously to truly succeed while you scale.
Seek an E-commerce Logistics Partner Early
One of the best things you can do once you start seeing a scaling tick in your business is to seek an e-commerce logistics partner in 3PL early on. Doing so will allow you to avoid getting in over your head with the increased logistic demands and be entirely prepared for what is to come. Though discovering the right 3PL for you might sound hard, know that you can take advantage of the platform to support you with this logistics objective. They offer and pair you with ideal partnering solutions that can exceed your logistics needs, all while still allowing you full access and digital control over your inventory. As a reminder, as great as this service is, don’t wait until you are already filled with backorders to get the process started.
Ensure Order Quality and Accuracy
Though there is no denying that there are a lot of moving parts when it comes to business ownership. Though e-commerce logistics is a vital part, if you are tied to that the majority of the time, it can result in other areas of your business to suffer. With the support of a reputable, authentic, and trusted 3PL partner from Prime Penguin, it will help you on this second main point, which is focusing on your core competencies. Being able to dedicate time and allocate commitment to your business at hand while someone else handles the customers is key to overcoming e-commerce logistics scaling challenges. Outsourcing is what will help you pay attention to what makes your business tick and implement new ideas to keep the scaling momentum going, all while knowing your logistics are going to keep up with it.
Synchronize Your Inventory
Regardless of the side of your e-commerce, inventory management and measuring can be exceptionally difficult, especially if you do all the logistics in-house and choose not to outsource with a 3PL partner. In general, you need to analyze your current scaling trends, where you think it will lead, and accommodate your inventory to reflect those changes. It might take some time to find the perfect balance between not enough and too much product, but it is necessary to reduce the likelihood of inventory issues unearthing in the near future.
Leverage Technology for Lower Logistics Rates
Never forget that you live in a highly innovative and technologically advanced world. The very concept of running a successful e-commerce store where you can operate entirely online is an iconic representation of that. Now tapping back into logistics, understand that there are different rates for different kinds of shipment, which means you can obtain hefty logistics savings, which may entice potential customers to purchase from you. Things like automatic inventory tracking, shipment tracking systems, AIs, and supply chain digitization are all ways to streamline processes and cut logistic labor costs. When labor costs are cut due to increased efficiency, it means you can offer lower rates to your customers if you wish or increase your bottom line by keeping product costs the same and saving money internally.
If you choose to outsource your e-commerce logistics, have the peace of mind knowing that you can find more localized resources and international ones through Prime Penguin so you can connect your warehouses more effectively. To meet growing business demands, working with a place that has more than one warehouse across the states or internationally is a sure-fire way to obtain affordable and speedy fulfillment. For example, if you only have one warehouse, it can take much longer to fill an order for someone across the nation or in a different country. With delivery time being a driving factor in customer satisfaction, this is one of those e-commerce logistics solutions to cover your bases.
Balancing Value Add with Productivity
In the beginning, it might have been easy to add extra value to the packaging processes, such as gift bags, custom messages, etc. But as you continue to grow, the time being spent doing personalization might actually be hurting you more than helping. Yes, customers want to receive a well put together package, and you can give that to them without needing to spend too much time doing it yourself. Take some time to find a healthy value add balance with the operational implications to still deliver the wow factor to your customers. As a final fun fact for this one, if your package is too expensive or takes far too long to deliver, it does not matter how pretty it looks.
Bonus: This is another place where technology mentioned in #5 can significantly support your desire for creative packaging but reducing the time it takes to complete the effort.
Final Thoughts on E-commerce Logistics
It is no secret that e-commerce logistics can be quite complicated and can shy aspiring owners away from trying to incorporate innovation to overcome the logistic challenges that tend to unearth during scaling. In fact, the very reason why many e-commerce businesses fail is because they are not proactive in building, structuring, and formulating visionary ideas to foster their growth potential.
Nonetheless, as complicated as it might be, always remember that it can be solved with some concrete methodologies, like going with a respected 3PL partner to take over the business sector so you can actually focus on the growth at hand. In summary, combating e-commerce logistics scaling challenges is not about luck; it is about rigor, discipline, and being willing to conform to meet the demands of customers and stay relevant within your industry’s marketplace. And by following the e-commerce logistics solutions guidance above, you are giving your scaling business the best opportunity to continue rising and setting the core foundation to optimize overall success.