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NEWS | Prime Penguin enters new technological partnership

Prime Penguin enters a new strategic partnership with one of Sweden’s largest publishing logistics providers Förlagssystem and their business unit for e-commerce customers – Proflog.

Prime Penguin is a Swedish SaaS logtech company that offers integration services for e-commerce logistics. They help e-shops set up innovative and efficient end-to-end supply chains together with a network of carefully selected third-party logistics (3PL) partners. Their library of integrations and platform offers a plug-and-play solution for easy management of multiple sales channels and warehouses. 

Prime Penguin and Förlagssystem/Proflog have now further deepened their partnership by integrating the Prime Penguin platform to Förlagssystems ERP and warehouse management systems (WMS).

Förlagssystem/Proflog is one of Sweden’s largest players in 3PL, warehousing, and logistics. With over 30 years of experience, they help e-shops and logistics-heavy companies. Förlagsystem specializes in the publishing and book industry. Their fulfillment center in Falun, Sweden has a capacity of 44,000 m2, with 250 employees, 2 sorting machines, 4 packing machines, 70,000 pallet places, and 100,000 picking places.

The partnership aims to benefit many publishing companies that are looking to enter the e-commerce space and take their business online.

“We see huge potential with Prime Penguin as a technological partner going forward. There is an increasing demand from the publishing industry to create direct-to-consumer sales channels via own e-shops today. With Prime Penguin we can offer these companies cost-efficient and instant integrations to our ERP and WMS”, says Claes-Håkan Johansson, CCO at Förlagssystem. 

Proflog has recently taken on the entire logistics for Skistarshop and is ramping up its operations. With Prime Penguin’s technology, current and new customers will be able to access the full library of integrations. Among its many connections are platforms such as Woocommerce, Shopify, Magento, Big commerce, Quick butik, Wix eCommerce, Starweb, Netbutikk 24 as well as marketplaces like CDON.

This saves all parties both time and money as new connections can be established almost instantly. Prime Penguin also offers free support to their customers and can assist in building customized flows. Several new e-shops are expected to be onboarded within the partnership in the coming months.

For more information contact:
Mikael Johansson, Co-founder, Prime Penguin –
Claes-Håkan Johansson, CCO, Förlagssystem –
Tony Mårshans, Business Area Manager, Proflog/e-commerce –

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