Are you wondering which market will be the most suitable for your online store? Germany, with a population of around 84 million people, almost 69 million Germans are shopping online – that’s a big market with great opportunities to explore. Let’s go international. Germany is the fifth largest market for eCommerce with a revenue of US$109.1 billion in 2021, behind the United Kingdom.
With an increase of 14%, German eCommerce sales are expected to increase over the next years. And how often do Germans shop online? In 2020, according to Statista – 29% of German consumers shopped online at least once a week, and 31% at least once a month.